
Bravida Is Working Smarter Instead of Harder – Saving Hours with Tendium
Bravida’s Growth Segments division has used Tendium to increase efficiency, improve the bidding process, and make time to raise the quality of their bids. Stefan Marshall, Head of Sales Growth Segments, sees the data-driven way of working with securing public contracts as the future.
Bravida now has:
A robust and efficient bidding process with Tendium
Saved approximately 50-75 percent of the time to find the right tender opportunities
The bandwidth to raise the quality of their bids
A more data-driven approach to working with public contracts

Background: New centralised sales team
Bravida is the leading provider of complete solutions for service and installation of electricity, plumbing, ventilation, and other technical functions in buildings and facilities in the Nordic region.
We spoke with Stefan Marshall, who leads a sales team founded in early 2023 in the Growth Segments division. The team works nationwide, with both private and public sales.
New central team
Selling to both public and private customers
Challenge: Needed to improve the bidding process and free up time
The team works with a wide range of businesses – both private and public customers, from below the threshold procurements to large contracts.
When the team first got to work, they noticed that within certain business segments, they sometimes received undeservedly low scores in the procurer’s evaluations, and needed to improve their bids further.
Managing several parallel bidding processes, they also struggled to prioritise proactive sales efforts. They needed to strengthen their full sales process and allocate time to work on the quality of their bids.
Wide variety of leads to manage and pursue
Needed to strengthen the bidding process
Needed to free up time to focus on improving the quality of their bids
“Everything is interconnected. When we have a good bidding process, much of the rest resolves itself, because then we have time to analyse and understand what various customers need.”
Solution: A robust and efficient bidding process with Tendium
Working in Tendium’s bidding platform has helped Bravida’s Growth Segments division create a robust and efficient bidding process. It has given them time to focus and truly assess their bidding process and how they select business opportunities to pursue.
Stefan explains that Tendium’s automatic AI-generated summaries of tender documents save a lot of time. It has also provided them with data-driven monitoring and qualifying, resulting in better Go/No Go decisions.
With Tendium:
Robust and efficient bidding processes
Automatic summaries of tender documents improving efficiency
Data-driven monitoring and qualifying
“We spend minutes instead of hours finding the right business opportunities.”
Results: Saving approximately 50-75% of the time to find the right tender opportunities
Bravida’s Growth Segments division saves a lot of time by working in Tendium’s bidding platform. Stefan explains that today they spend 10-15 minutes instead of 45-60 minutes selecting which tender opportunities are worth pursuing.
The streamlining combined with data-driven methods in the platform have resulted in Bravida working smarter today. It has freed up time to raise the quality of their bids and make better Go/No Go decisions supported by data.
Outcomes:
Saving approximately 50-75% of the time to find the right tender opportunities
Better Go/No Go decisions supported by data
Working smarter instead of harder
Ability to raise the quality of bids and decisions
Despite seeing significant benefits in improved efficiency, Stefan says there is another aspect of working in Tendium that he finds even more important.
“The most important thing is what we can achieve by working in Tendium – becoming more data-driven in our decision-making, reinforcing human decision-making with objective data, and understanding what we can improve.”
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