Cookie Policy

This Cookie Policy explains how we (Tendium) collect and use cookies when you visit our website (https://tendium.ai). It explains what cookies are, what type of cookies we use, how you can block cookies, and more. Should you have any questions or concerns regarding our use of cookies, please contact us at dataskydd@tendium.com.

1. Cookies explained

A cookie is a small text file sent from a website and saved in your browser when you visit different websites. It carries information about your visit, helping websites remember your past actions when you return.

2. Types of cookies

Cookies are split into two categories, one of which stores a file on you device for a long period of time until the expiration date of the cookie is reached (permanent cookies). The other category of cookies disappears when you leave the website (session cookies). There are also other technologies such as pixel tags, beacons, and other similar files and technologies that may have the same function as cookies.

3. What cookies do

Cookies can be used for different purposes. They can, for example, customise ads, track statistics for website improvement, and gather information about user demographics through third-party cookies.

4. Our cookies

Necessary cookies (always active): These cookies are required in order for our website to work. These cookies are only used to respond to your actions when visiting our website, such as filing out contact forms. You can regulate these cookies in your browser, but this may lead to certain problems with the functionality of the website. These cookies do not collect personal or sensitive information.

Functional cookies: These cookies manage specific functions based on your choices. When you continue to use or return to our website, it will be provided as you previously requested. These cookies are session cookies and are not stored for an extended period. We use these cookies to develop our website and they are directly handed from us at Tendium. No personal or sensitive data is collected.

Analytics cookies: These cookies are used to analyse site access and usage. This information helps us maintain, operate, and improve our website. These are not necessary cookies, and you can block them through the cookie consent banner.

Advertising cookies: These cookies are set through advertising partners in order to show relevant ads on other websites. These cookies identify your browser and device, but do not store any personal information.

Third-Party Cookies: These cookies do not originate from us but from partners and service providers. These cookies are the most sensitive form of cookies in terms of privacy, as these can map your online habits.

5. Accepting cookies

Accepting cookies grants access to various website functions as they help recognise your device for future visits and provide access to specific website features.

6. Cookie regulations

The law requires visitors to websites using cookies to consent and receive information about why cookies are used. This is regulated in the Act (2003: 389) on electronic communications and in the General Data Protection Regulation (GDPR). For further details on how we comply with GDPR, please see our Privacy Policy.

7. Consent is essential

Consent is essential due to privacy and data integrity concerns. The purpose is to protect you as a user and visitor to a website, since cookies can impact your online privacy by mapping your habits.

8. Cookie settings

You can block or delete cookies through your browser’s security settings. You can choose to be prompted for each cookie, block all, surf with minimal restrictions, or allow all cookies from frequently visited websites.

9. Consequences of blocking cookies

If you choose to block cookies, the functionality of our website may be affected.

10. Questions or complaints?

Reach out to us at dataskydd@tendium.com for questions, comments, or complaints about our cookies. You can also report a website to the Swedish Post and Telecom Agency (PTS) for further assistance.

11. List of Cookies

Cookie name	Duration	Category	Description
UserMatchHistory	1 month	Advertisement	Linkedin sets this cookie for ad delivery.
PHPSESSID	Session	Necessary	This cookie is native to PHP applications and used to store and identify a user’s unique session ID for managing user sessions.
_hssrc	Session	Analytics	Whenever Hubspot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when Hubspot manages cookies, it is considered a new session.
elementor	Persistent	Analytics	The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time.
SM	Session	Advertisement	This cookie registers an unique ID that identifies the user’s device during return visitors across websites that use the same network. The ID is used to allow targeted ads.
bscookie	1 year	Advertisement	Linkedin sets this cookie to store performed actions on the website.
__hstc	6 months	Analytics	Hubspot sets this cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk	6 months	Analytics	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
__hssc	30 minutes	Analytics	HubSpot sets this cookie to keep track of sessions, and is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
debug	Persistent	Necessary	This cookie is used to detect errors on the website. This information is sent to the website’s support staff in order to optimise the visitors’ experience on the website.
bcookie	1 year	Advertisement	Linkedin sets this cookie to recognise browsers.
lidc	1 day	Functional	Linkedin sets this cookie to facilitate data centre selection.
AnalyticsSyncHistory	1 month	Analytics	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
li_gc	6 months	Functional	Linkedin set this cookie for storing visitors’ consent regarding using cookies for non essential purposes.
in_or	1 day	Analytics	Linkedin sets this cookie to register statistical data on user behaviour.
li_sugr	3 months	Advertisement	Linkedin sets this cookie to make a probability-based match of the user’s identity outside selected countries.
_ga_*	1 year	Analytics	Google analytics sets this cookie to store and count page views.
_ga	2 years	Analytics	Google analytics sets this cookie to calculate visitor, session, and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously.
_gcl_au	3 months	Analytics	This cookie is set by Google Tag Manager and is used to track conversions.
_gid	1 day	Analytics	Google analytics sets this cookie to store information on how visitors use the website while creating an analytics report.
_gat_UA-*	1 minute	Analytics	Google analytics sets this cookie for user behaviour tracking.
_fbp	3 months	Advertisement	Facebook sets this cookie to display advertisements.
cb_user_id	1 year	Advertisement	Clearbit sets this cookie to collect data on visitors in order to assign visitors into segments, making website advertising more relevant.
cb_group_id	1 year	Analytics	Clearbit sets this cookie to track page views and traits.
cb_anonymous_id	1 year	Analytics	Clearbit sets this cookie to track page views and traits.
ajs_anonymous_id	1 year	Analytics	This cookie is set by segment to count the number of people who visit a certain site.
_uetsid	1 day	Advertisement	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetsid_exp	Persistent	Functional	This cookie contains the expiry-date for the cookie with the corresponding name.
_uetvid	1 year 1 month	Advertisement	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid_exp	Persistent	Functional	This cookie contains the expiry-date for the cookie with the corresponding name.
MUID	1 year 1 month	Advertisement	Bing sets this cookie to recognise unique web browsers visiting Microsoft sites.
CLID	1 year	Analytics	Microsoft Clarity set this cookie to store information about how visitors interact with the website. The data collection includes the number of visitors, where they visit the website, and the pages visited.
Cookielawinfo-checkbox: Necessary Functional Analytics Advertisement *Others	1 year	Necessary	These cookies are set by the GDPR Cookie Consent plugin. These cookies record the user consent for the cookies in the different categories (necessary, functional, analytics, advertisement, others).
nQ_cookieId	1 year	Analytics	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
_clsk	1 day	Analytics	This cookie registers statistical data on users behaviour on the website, and is used for internal analytics.
__cf_bm	1 day	Necessary	This cookie is used to distinguish between humans and bots.
ANONCHK	1 day	Advertisement	This cookie registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisements on websites.
_clck	1 year	Analytics	This cookie collects data on the users navigation and behaviour on the website, used to compile statistical reports and heat maps for the website owner.
_cltk	Session	Analytics	This cookie registers statistical data on users behaviour on the website and is used for internal analytics by the website operator.
_ga_#	2 years	Analytics	This cookie is used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
test_cookie	1 day	Necessary	This cookie is used to check if the user’s browser supports cookies.
c.gif	Session	Analytics	This cookie collects data on the users navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner.
e.gif	Session	Analytics	This cookie is used to distinguish between different users coming from the same IP-address.
__ptq.gif	Session	Advertisement	This cookie sends data to Hubspot about the visitor’s device and behaviour, and tracks the visitor across devices and marketing channels.
_gcl_au	3 months	Advertisement	This cookie is used by Google for experimenting with advertisement efficiency across websites using their services.
cb_group_properties	Persistent	Advertisement	This cookie collects data on visitor behaviour from multiple websites to present more relevant advertisements, allowing the website to limit the number of times that they are shown the same advertisement.
cb_user_traits	Persistent	Advertisement	This cookie collects data on visitor behaviour from multiple websites to present more relevant advertisements, allowing the website to limit the number of times that they are shown the same advertisement.
MR	7 days	Advertisement	This cookie is used to track visitors on multiple websites in order to present relevant advertisements based on the visitors preferences.
nQ_userVisitId	1 day	Advertisement	This cookie sets an unique ID for a specific visitor, and can be used to recognise the visitor upon re-entry and implement any preference choices made. It also allows the website to track the visitor on multiple websites for marketing purposes.